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AB Testing in SEO

2021-11-26 16:00:00

 AB testing is a great way to get an idea about what works and what does not work in SEO.

The process of A/B testing involves setting up two different versions of the same page, then following their performance with a set period of time. The results will help in determining which version performs better, and in turn it will provide insights on the kind of improvements that could be made to increase the number of conversions from visitors.

In this article, we will be looking at how you can make use of Google’s Web Optimizer tool for implementing AB testing for your website.

One way for businesses to generate more leads or sales is to A/B test their marketing through SEO.

A/B testing is a method of comparing two versions of a page, site, or app.

The goal is to determine which version performs better. It is commonly used in marketing and web design.

The main goal of an A/B test is to improve conversion rates by having visitors view more pages on the site, which will hopefully lead to higher conversions rates if the new version performs better than the old one. There are two ways that you can do an A/B test:

• with the help of tools like Google Analytics;

• by using segmentation on your website

(i.e., using different URLs for different audience segments).

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